small business employer brand

Employer Brand Case Study – Starbucks Canada

Cissy Pau2019-08-08T15:56:43-04:00

We were recently enjoying a beverage at our local Starbucks Canada outlet, and noticed a posting on the bulletin board for a job fair. It provides an excellent example of many of the lessons that we’ve shared previously about how to create an effective employer brand.

Employer Brand Case Study – Starbucks CanadaCissy Pau2019-08-08T15:56:43-04:00

How to Create a Compelling Employer Brand

Cissy Pau2019-08-06T19:55:33-04:00

In order to be in the running for hiring and keeping top talent, your business must be viewed as an “employer of choice”, and this comes down to your employer brand. If you don’t position yourself as even a top, or even a good employer, than why would someone want to join you or stay working with you?

How to Create a Compelling Employer BrandCissy Pau2019-08-06T19:55:33-04:00