The importance of employer branding
Cissy Pau2019-08-02T12:50:27-04:00Cissy Pau's article for BC Business delves into the importance of employer branding and how to attract top talent by presenting your company as a top place to work.
Employer Brand Case Study – Starbucks Canada
Cissy Pau2019-08-08T15:56:43-04:00We were recently enjoying a beverage at our local Starbucks Canada outlet, and noticed a posting on the bulletin board for a job fair. It provides an excellent example of many of the lessons that we’ve shared previously about how to create an effective employer brand.
Looptail: G Adventures’ lessons on how to create a happy & engaged workforce
Cissy Pau2019-08-08T16:01:01-04:00Over the recent holiday period, I had a chance to read an interesting leadership and HR management book, Looptail. Looptail is Bruce Poon Tip's story of how he created G Adventures, a world renowned adventure travel company, based in Toronto. After backpacking in Asia, Poon Tip started his company with only his maxed out credit cards [...]
How to Create a Compelling Employer Brand
Cissy Pau2019-08-06T19:55:33-04:00In order to be in the running for hiring and keeping top talent, your business must be viewed as an “employer of choice”, and this comes down to your employer brand. If you don’t position yourself as even a top, or even a good employer, than why would someone want to join you or stay working with you?
Social Media & HR: Sourcing Candidates & Building Employee Pride
Cissy Pau2019-08-07T16:51:08-04:00In our previous post on social media & HR, we delved into the use of social media to build your employer brand. Now, we'll discuss two additional uses of social media: sourcing candidates and building employee pride. The 2nd use of social media in HR is to source candidates. Social media is increasingly being used [...]
Employer Branding: How Small Businesses Can Win The Talent Wars
Cissy Pau2019-08-07T17:12:42-04:00Small business owners may believe it difficult to win the war for talent and attract employees to their company. However, there are ways for small businesses to compete with large employers and set themselves apart – the key is to create an engaging employer brand. Small business owners put a lot of focus on building a [...]
Employer Branding Lessons from Apple
Cissy Pau2019-08-07T17:20:48-04:00With the recent passing of Steve Jobs, the world lost a technology pioneer. Love him or hate him, not only did the Apple co-founder create an iconic consumer brand with a cult-like following, he also created an employer brand for Apple which is surpassed by few companies. In the recently released authorized biography, Steve Jobs, by [...]
How Do You Make Your Company Stand Out?
Cissy Pau2026-08-28T16:51:53-04:00Business in Vancouver contacted us for an article on employer branding, or making your company stand out from others for top talent, for its Blue Edition which focused on investment in human resources. Cissy Pau, our Principal Consultant, is quoted prominently in the article, along with our client Houle Electric. You can even see Cissy [...]
Improving Your Work “Environment”: Is It Truly Easy Being “Green”?
Cissy Pau2019-07-30T18:51:22-04:00You've likely watched or heard of "An Inconvenient Truth". You recycle at home. You've bought and set the programmable thermostat. You know that "CFL" refers to not just a football league, but also to a light bulb. You're no energy angel, but you've taken small steps to make important changes. You're not worried about your [...]
Would You Suspend Tiger Woods If He Couldn’t Speak English?
Cissy Pau2019-07-30T18:58:58-04:00I saw an interesting sports story today. According to Sportsnet, the LPGA "will require golfers to speak English starting in 2009, with players who have been members for two years facing suspension if they can't pass an oral evaluation of English skills. The rule is effective immediately for new players." This is interesting from an [...]