Tag Archives: employer branding

The importance of employer branding

Cissy Pau’s article for BC Business delves into the importance of employer branding and how to attract top talent by presenting your company as a top place to work. In her article, Cissy: explains what is an employer brand; guides the reader through an employer branding exercise; and shares lessons from companies with a strong […]


Leave a comment Continue Reading →

Employer Brand Case Study – Starbucks Canada

We were recently enjoying a beverage at our local Starbucks Canada outlet, and noticed a posting on the bulletin board for a job fair. Always curious to see how one of the Best Workplaces in Canada positions their employer brand, we looked a little closer. It provides an excellent example of many of the lessons […]


Leave a comment Continue Reading →

Looptail: G Adventures’ lessons on how to create a happy & engaged workforce

Over the recent holiday period, I had a chance to read an interesting leadership and HR management book, Looptail. Looptail is Bruce Poon Tip‘s story of how he created G Adventures, a world renowned adventure travel company, based in Toronto. After backpacking in Asia, Poon Tip started his company with only his maxed out credit cards […]


Leave a comment Continue Reading →

How to Create a Compelling Employer Brand

Why is having a compelling employer brand important for small businesses? Let’s use a recent example of a prospective client. A professional services firm is hiring staff and when we asked what is unique about them, we got a blank stare. “There’s nothing really special about us – we’re like all the other companies in […]


Leave a comment Continue Reading →

Social Media & HR: Sourcing Candidates & Building Employee Pride

In our previous post on social media & HR, we delved into the use of social media to build your employer brand. Now, we’ll discuss two additional uses of social media: sourcing candidates and building employee pride. The 2nd use of social media in HR is to source candidates. Social media is increasingly being used […]


Leave a comment Continue Reading →
Page 1 of 3123

© 2004-2018 Clear HR Consulting Inc. All rights reserved.   |   Privacy Policy   |   Terms of Use