The importance of employer branding
Cissy Pau2019-08-02T12:50:27-04:00Cissy Pau's article for BC Business delves into the importance of employer branding and how to attract top talent by presenting your company as a top place to work.
Employer Brand Case Study – Starbucks Canada
Cissy Pau2019-08-08T15:56:43-04:00We were recently enjoying a beverage at our local Starbucks Canada outlet, and noticed a posting on the bulletin board for a job fair. It provides an excellent example of many of the lessons that we’ve shared previously about how to create an effective employer brand.
How to Create a Compelling Employer Brand
Cissy Pau2019-08-06T19:55:33-04:00In order to be in the running for hiring and keeping top talent, your business must be viewed as an “employer of choice”, and this comes down to your employer brand. If you don’t position yourself as even a top, or even a good employer, than why would someone want to join you or stay working with you?
How to Stickhandle a Declining Employer Brand: HR Lessons From the Vancouver Canucks
Cissy Pau2019-08-07T13:11:47-04:00“To have two of the top ten goalies in the league and you turn around 12 months later and you don’t have one of them? That is a little strange.”Martin Brodeur, March 14, 2014 What do you think it would be like to work for the Vancouver Canucks' organization right now? To say it [...]
Companies use self-help training to promote employer brand: Vancouver Sun appearance
Cissy Pau2019-08-07T16:46:45-04:00The Vancouver Sun contacted human resources consultant Cissy Pau at Vancouver-based Clear HR Consulting Inc. for her take on whether companies like Lululemon can require their employees to take personal growth training and to share their personal goals. Here's what Cissy had to say about companies wanting their staff to take training that encourages significant personal disclosure: "If [...]
Social Media & HR: Sourcing Candidates & Building Employee Pride
Cissy Pau2019-08-07T16:51:08-04:00In our previous post on social media & HR, we delved into the use of social media to build your employer brand. Now, we'll discuss two additional uses of social media: sourcing candidates and building employee pride. The 2nd use of social media in HR is to source candidates. Social media is increasingly being used [...]
Social Media & HR: Building Your Employer Brand
Cissy Pau2019-08-07T16:50:07-04:00In our previous post, we set the foundation for the importance of social media and HR. In this post, we're going to delve into the use of social media to build your employer brand. Ask yourself: Do you feel that your employer brand is clearly defined? Do you know why you are different than your [...]
Lessons from RBC outsourcing controversy: Canadian HR Reporter article
Cissy Pau2019-08-07T16:52:58-04:00The cover article for this week's issue of the Canadian HR Reporter features Cissy Pau of Clear HR Consulting discussing the controversy around the outsourcing and offshoring of Canadian jobs at RBC, including the use of temporary foreign workers. The article discusses the impact of this incident on several HR fronts including outsourcing, temporary foreign workers, social media [...]
Employer Branding: How Small Businesses Can Win The Talent Wars
Cissy Pau2019-08-07T17:12:42-04:00Small business owners may believe it difficult to win the war for talent and attract employees to their company. However, there are ways for small businesses to compete with large employers and set themselves apart – the key is to create an engaging employer brand. Small business owners put a lot of focus on building a [...]
Employer Branding Lessons from Apple
Cissy Pau2019-08-07T17:20:48-04:00With the recent passing of Steve Jobs, the world lost a technology pioneer. Love him or hate him, not only did the Apple co-founder create an iconic consumer brand with a cult-like following, he also created an employer brand for Apple which is surpassed by few companies. In the recently released authorized biography, Steve Jobs, by [...]