The importance of employer branding

employer brandingCissy Pau’s article for BC Business delves into the importance of employer branding and how to attract top talent by presenting your company as a top place to work.

In her article, Cissy:

  • explains what is an employer brand;
  • guides the reader through an employer branding exercise; and
  • shares lessons from companies with a strong employer brand.

The essence of employer branding includes determining what sets a company apart as an employer and why someone would want to work with that company rather than somewhere else.

To find our more about the importance of creating a strong employer brand for your small business, please read her article online at BC Business.

If you would like Vancouver-based Clear HR Consulting to share insight for your next segment or feature on topics related to human resources for small business, please contact us.


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