Recent articles in the Vancouver Sun and Business in Vancouver newspapers outline how companies are targeting Facebook and MySpace for recruiting employees and purchasing online ads.
Facebook and MySpace are not only used for social networking by individuals and groups, but also for business advertising. Businesses, small and large alike, are focusing on creating profiles and ads on these popular social networking sites not only for product or service advertising, but also for recruiting of employees.
Companies like Earls Restaurant, which targets the Generation Y workforce, have been quick to create a Facebook profile to attract and recruit for workers, as reported in Business in Vancouver edition 990 (Oct 14-20, 2008).
These social networking sites are another tool to be used in creating and marketing your employer brand – being known as a place where top talent is attracted to work. Boost your company’s profile by using Facebook, MySpace and other social networking sites when recruiting employees.
