Small business owners may believe it difficult to win the war for talent and attract employees to their company. However, there are ways for small businesses to compete with large employers and set themselves apart – the key is to create an engaging employer brand.
Small business owners put a lot of focus on building a marketing brand to attract clients. However, you need to put the same amount of energy into branding your company as an employer of choice to attract and retain staff. How do you create an engaging employer brand? Identify your company as a professional business with a unique personality and culture.
Before potential employees even submit their resume, they’ll want to know:
- What sets your company apart from the pack?
- What’s the work environment like?
- What can your company offer that’s more valuable than the competition?
Small businesses have a lot going for them and these benefits need to be highlighted in the employer branding. Common attractive features of smaller businesses for employees are:
- Great flexibility with hours, duties, dress code, etc.
- Less politics. There’s greater employee productivity because there’s less gossip and rumour milling.
- Good communication. You can never have too much.
- Greater ability to learn, develop and grow.
- Lots of autonomy.
If you’d like assistance with employer branding for your small business so you can compete for talented staff, please contact Clear HR Consulting.
Copyright 2012 Clear HR Consulting Inc. All rights reserved.
