The cover article for this week’s issue of the Canadian HR Reporter features Cissy Pau of Clear HR Consulting discussing the controversy around the outsourcing and offshoring of Canadian jobs at RBC, including the use of temporary foreign workers. The article discusses the impact of this incident on several HR fronts including outsourcing, temporary foreign workers, social media and employer branding.
Here’s what Cissy had to say about the impact of this controversy on employer branding:
“At this point, they are, from the public perception, an extension of RBC,” she said. “For an employer, you really need to be careful if you’re even going down this path. Just be aware that if it’s not done well, the message can spread very quickly through social media and other means.”
You can read Cissy Pau’s featured response in the May 20, 2013 issue of Canadian HR Reporter or online here.
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