Archive | July, 2016

Pitfalls When an Employer Brand and Company Culture Aren’t Aligned

Air Canada’s discount carrier, Rouge, launched with a splash in 2013. Staff were promised the “Harvard of customer service training” through the Disney Institute. They were outfitted with trendy uniforms and assured they would fly highly coveted international routes. But days after the launch, the Internet was abuzz about lower wages being offered to Rouge […]


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