Small business owners may believe it difficult to win the war for talent and attract employees to their company. However, there are ways for small businesses to compete with large employers and set themselves apart – the key is to create an engaging employer brand. Small business owners put a lot of focus on building a [...]
Tag Archives: employer branding
Employer Branding Lessons from Apple
With the recent passing of Steve Jobs, the world lost a technology pioneer. Love him or hate him, not only did the Apple co-founder create an iconic consumer brand with a cult-like following, he also created an employer brand for Apple which is surpassed by few companies. In the recently released authorized biography, Steve Jobs, by [...]
How Do You Make Your Company Stand Out?
Business in Vancouver contacted us for an article on employer branding, or making your company stand out from others for top talent, for its Blue Edition which focused on investment in human resources. Cissy Pau, our Principal Consultant, is quoted prominently in the article, along with our client Houle Electric. You can even see Cissy [...]
Improving Your Work “Environment”: Is It Truly Easy Being “Green”?
You’ve likely watched or heard of “An Inconvenient Truth”. You recycle at home. You’ve bought and set the programmable thermostat. You know that “CFL” refers to not just a football league, but also to a light bulb. You’re no energy angel, but you’ve taken small steps to make important changes. You’re not worried about your [...]
Would You Suspend Tiger Woods If He Couldn’t Speak English?
I saw an interesting sports story today. According to TSN, the LPGA “will require golfers to speak English starting in 2009, with players who have been members for two years facing suspension if they can’t pass an oral evaluation of English skills. The rule is effective immediately for new players.” This is interesting from an [...]