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The importance of employer branding

Cissy Pau’s article for BC Business delves into the importance of employer branding and how to attract top talent by presenting your company as a top place to work. In her article, Cissy: explains what is an employer brand; guides the reader through an employer branding exercise; and shares lessons from companies with a strong […]

 

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Employer Brand Case Study – Starbucks Canada

We were recently enjoying a beverage at our local Starbucks Canada outlet, and noticed a posting on the bulletin board for a job fair. Always curious to see how one of the Best Workplaces in Canada positions their employer brand, we looked a little closer. It provides an excellent example of many of the lessons […]

 

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How to Create a Compelling Employer Brand

Why is having a compelling employer brand important for small businesses? Let’s use a recent example of a prospective client. A professional services firm is hiring staff and when we asked what is unique about them, we got a blank stare. “There’s nothing really special about us – we’re like all the other companies in […]

 

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How to Stickhandle a Declining Employer Brand: HR Lessons From the Vancouver Canucks

What do you think it would be like to work for the Vancouver Canucks’ organization right now? To say it has been a rough few months for the Canucks’ employer brand would be an understatement. From the outside looking in, the organization appears dysfunctional and in disarray. A few questionable management decisions have been made, […]

 

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Companies use self-help training to promote employer brand: Vancouver Sun appearance

The Vancouver Sun contacted human resources consultant Cissy Pau at Vancouver-based Clear HR Consulting Inc. for her take on whether companies like Lululemon can require their employees to take personal growth training and to share their personal goals. Here’s what Cissy had to say about companies wanting their staff to take training that encourages significant personal disclosure: “If […]

 

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