Cissy Pau’s article for BC Business delves into the importance of employer branding and how to attract top talent by presenting your company as a top place to work.
In her article, Cissy:
- explains what is an employer brand;
- guides the reader through an employer branding exercise; and
- shares lessons from companies with a strong employer brand.
The essence of employer branding includes determining what sets a company apart as an employer and why someone would want to work with that company rather than somewhere else.
To find our more about the importance of creating a strong employer brand for your small business, please read her article online at BC Business.
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